Being a relatively new field, few studies exist on video mapping and data is in short supply.
As part of the Video Mapping European Center initiative, les Rencontres Audiovisuelles and the DeVisu laboratory of the Université Polytechnique Hauts-de-France are conducting a research project in Arenberg Creative Mine, supported by the Hauts-de-France Region and the European Union (ERDF programme).
The project focuses on several areas:
We are studying the evolution of writing for video mapping, which calls for the development of a new lexical field, specific to the different creative contexts (mapping on monuments, objects, etc.) and forms of writing (narrative, interactive, etc.).
Technologies play an important role in the evolution of video mapping, by broadening up artistic possibilities and generating economic models.
Connection with the public
Video mapping involves different public relations to those of traditional audiovisual forms, with variations of scale, an appeal to the body, to movement that differs to that of film, and settings that vary greatly from one configuration to another (from a monument façade to a 360° mapped object).
State of the art
We are looking to create a "barometer" of the video mapping sector: the state of the art in trends, productions, showcases, etc.
These research projects are based on various experiments, residencies and meetings with stakeholders in the sector. The results of these efforts can be accessed in part on this website, or at various seminars and symposium.