IBSIC 2022 – FOCUS ON RESEARCH: MAGNIFYING OR HIDING SPACE WITH VIDEOMAPPING

IBSIC – Image Beyond the Screen International Conference

Thursday 10^th to Saturday 12^th of March 2022
Arenberg Creative Mine, Wallers-Arenberg
maison Folie Moulins and L’hybride, Lille


As part of the Video Mapping Festival #4, Rencontres Audiovisuelles and the DeVisu laboratory of the Université Polytechnique Hauts-de-France offer IBSIC, an annual event dedicated to the mapping industry, in the presence of the greatest international names in the field.
About 20 speakers lead case studies, panel discussions and masterclasses to share their experiences and discuss the latest innovations in the sector.

Organised by Rencontres Audiovisuelles and the DeVisu laboratory of the Université Polytechnique Hauts-de-France, with the support of the European Union (Europe is committed to the Hauts-de-France Region through the European Regional Development Fund), the Hauts-de-France Region, the Communauté d’Agglomération de La Porte du Hainaut, the City of Wallers-Arenberg and Arenberg Creative Mine.


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FOCUS ON RESEARCH: MAGNIFYING OR HIDING SPACE WITH VIDEOMAPPING

Hafida Boulekbache-Mazouz – university professor, DeVisu Laboratory, Université Polytechnique Hauts-de-France (France)

Magnifying or hiding space with videomapping
Videomapping gives the architectural space a new way of understanding it, of looking at it and even of magnifying it. Indeed, this digital device contributes to a better discovery of architecture by exercising the eye and educating the gaze. Through a morphological and semantic analysis of the architecture, one can decide to magnify its volumes, forms, solids and voids and thus identify and decode the different spaces that structure it. Moreover, the ingenuity of the videomapping technique, in addition to staging the building, its construction or its materials, carries within it a communicative trace, an intentional expression; a heritage value of its spaces. Videomapping uses the architectural space both as a medium of projection and as a medium of enunciation. This cross-over offers the possibility of rethinking the processes of externalisation of architectural space and at the same time generating phenomena of perception and judgment.
Videomapping is therefore an adaptive mediation tool that can easily fit in perfectly with the client’s desired representation, either magnifying or hiding the architectural space.


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